New Success Online

The Cost of Pay Per Click Vs. Building Authority Sites

Let's compare the costs involved with two popular internet marketing strategies, pay per click (PPC) and authority site building.

For the purposes of this discussion, building authority sites will be defined as an authority blog that ranks well in the search engines and provides useful and informed content.

As you can see from the outset, we are comparing the difference between using paid advertising to achieve a top spot in Google Adwords versus using authority blogging to obtain top results in the organic search engine results.

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7 Reasons To Use Article Marketing

Article Marketing is a fast and easy way to deliver targeted traffic to your website and increase both your link popularity and search engine rankings.

Here are 7 reasons why you should use articles for website promotion:

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Authority Sites are Best for Internet Marketing

Let’s take a look at what is meant by "quality content delivers quality traffic", as an internet marketing strategy.

First of all, one of the basic principles of marketing is that most people do not buy something until they have seen the offer or advertisement between 5 to 12 times.

The common way this is applied in online marketing is as follows:

 

Advertisement ==> Opt-in Page ==> Autoresponder

 

In this way the marketer attracts prospects to an opt-in page, also known as a squeeze page, and offers an enticement to capture the visitor’s name and email address.

These enticements are usually a free ebook or a free 5 day course on the topic of interest.

Once the marketer has the prospect in the autoresponder, they can then send multiple marketing emails to this person.

Pretty straightforward.

An alternative is to create an Authority Site:

A site that is well researched in its market niche, optimized for the search engines, and provides quality content for its visitors.

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