The headline is the most important part of your post, article, story, or whatever you are writing. Period.
To prove this point, consider these statistics:
80% of people will scan headlines but only 20% will read the rest of the article.
You want to make sure that you can write the best possible headlines for your material to increase the odds that it will get read.
And you want to get your stuff read, right? Good. Read on.
Copyblogger has an excellent Magnetic Headlines series that will get you started on writing better headlines quickly and easily.
Here is a list of the topics of the series:
- Why You Should Always Write Your Headline First
- The Cheater’s Guide to Writing Great Headlines
- Do Key Words in Post Titles Really Matter?
- How to Write a Killer “How To” Post That Gets Attention
- 7 Reasons Why List Posts Will Always Work
- Why Some People Almost Always Write Great Post Titles
- 10 Sure-Fire Headline Formulas That Work
- 7 More Sure-Fire Headline Templates That Work
- Warning: Use These 5 Surefire Headline Templates at Your Own Risk
I especially like the headline formulas and templates.
I don't want to have to think too much about my headlines and I simply don't have time to mull things over in my mind (who does these days?).
So I just choose a template that seems to fit and plug my words in.
My mind seems to work well in terms of templates. I wonder what that's from?
This is probably true of many of us today.
I'm sure that if you improve your headline copy, you will increase your readership.
Track your results and prove I'm right. I dare ya'.
Enjoy!
September 19th, 2007 |
