How to Use the Google Content Network to Make Extra Money Online
If you use Google adwords, here is a beautiful strategy from affiliate marketing maven John Reese to ramp up your sales using Google Content Network ads.
The Google Content Network runs ads on Google partner sites, such as Adsense ads. These used to perform so badly compared to the Search Network (ads that appear when people search for keywords) that most internet marketers did not even bother to run them.
But these days, in many markets, Content Network ads can be way more profitable than the Search Network.
To run ads on the Content Network, select the "Settings" function in a campaign, and click on the "edit" function under the sub-heading "Networks, devices, and extensions ". Click the box for "Content network".
Here is the Content Network strategy:
When you start generating sales from your Content Network ads, look at your stats and Google will actually show you the sites, by URL, that produced your sales.
When you discover a site that is consistently making sales for you, approach that site directly and ask to buy advertising.
This advertising can be a banner ad across the top of the site, or a small text ad on the side panel. The best place for your ad is near the top of the site.
Most of the owners of these sites should be more than happy to sell you advertising space because it is another income stream for them.
The important thing is to track your metrics (the statistics) to ensure that you are turning a profit.
Another point to consider when first implementing this strategy is to expect to overpay for adwords clicks at the outset. In other words, don't expect to turn an immediate profit. Your goal here is to discover the sites that produce sales for you.
Then negotiate directly with those sites and clean up!
Many thanks to John Reese for this killer pay per click marketing strategy.
John runs the web's top resource for finding and making money from affiliate programs at Opportunity.com.
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December 4th, 2009 at 10:37 pm
Thanks for this nice and Informative article. Is there a way to track your results if you don´t own the website and can´t use Google Analytics?
December 6th, 2009 at 4:44 pm
@ Benjamin – To use Google Analytics, you need to own the website you are tracking.
February 3rd, 2010 at 8:48 pm
This blog is nice. Thank you for giving such information, since usually blogs being posted are for the benefit of people who tend to find ways in making money online and as with those who have a website, the information are very limited, you will be the one to discover things on your own.