How To Avoid The Next Google Slap
I just got an email from Perry Marshall regarding the next Google Slap which takes place on April 1.
There is an important link at the end of this post on how to avoid this.
You've probably already seen the pink warning notice on the entry page to your Google account:
Beginning April 1st, 2008 Google will no longer allow you to post a display URL in your Google ad that is not your own websites' real domain name.
No more automatic redirects.
A lot of savvy marketers use redirects to test different domain names.
Consider these two ads:
(A)
Mold Help For Morons
Find out if you have a toxic mold
problem without spending a fortune!
www.StopBlackMoldNow.com
CTR = 1.6%(B)
Mold Help For Morons
Find out if you have a toxic mold
problem without spending a fortune!
www.GetMoldSolutions.com
CTR = 2.1%
….A got 1.6%. B got 2.1%.
ONLY the URL was different.
This technique, by the way, is one of the most powerful ways to reduce your cost per click and increase the magnetism of your website.
Across the board, URL B gets 31% more traffic for the same amount of money.
But if your website is www.GetMoldSolutions.com (your destination URL) but you also use www.StopBlackMoldNow.com (your display URL) you'll probably get a smackdown from Google on April 1.
You can still have multiple domains but you need to do it without redirects now. (Kevin Thompson who owns both of these domains does it correctly, by the way - without using redirects).
Here is the solution:
Bryan Todd wrote up instructions on how to correctly do this so you have no problems whatsoever after April 1.
Click on this link for his instructions: "How To Set Up New Domain Names To Make Split Testing Possible."
Bryan Todd co-authored "The Definitive Guide To Google Adwords" with Perry Marshall.
You can sign up for Perry's free 5 day Google Adwords Course here.
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