Does Google Hate You? No Love for "Old School" Network Marketing Strategies

 
Written by Jim Yaghi
    
Capture pages don't work like they used to. Adwords is getting expensive. And the days of mindlesss web 2.0 are over. You can't climb to the top by learning one way to market and then expect to be the king of the mountain forever. The internet is changing and Google is here to remind you that there is no Google-Love for the "old school" .

 

There are changes afoot in Internet marketing.

As the masses jump onto the wave of web 2.0, it's time to seperate the "men" from the "boys". Google's taking leads and prospects away from the slow-adapters and the mindless Web 2.0 marketers.

And guess what? They're being thrown in piles at the feet of smart Internet marketers who understand the changes.

 

Why Capture Pages Are So Over

In the old school, internet marketers create one-page websites with few words and no outgoing links. The website is designed purely to collect leads.

Internet marketers love them but now they're far too common and your prospects are really starting to hate them.

But we kind of knew that already, didn't we?

If you're trying to optimize your site for search engines, you've been told to stay away from capture pages. Google in particular wants websites with lots of "content" and connections to and from other pages.

Do you know why?

Because search engines have to give users what they want: only the very best content that answers their research questions.

Capture pages don't have much content at all and Google's squeezing them out of even the SPONSORED pay-per-click results.

Yes, Google HATES your capture page even when you're paying to advertise it!

Have you woken up one day to find your very best performing and cheapest ads disabled? Has Google asked you to raise your 5 cent bids to $10 per click instead?

The internet is changing. And today Google is squeezing your marketing capture pages OUT from both the right side of the search results as well as the left side of the sponsored results.

So how do we as marketers continue to get leads to sell our products while staying on Google's good side? I'll tell you in a minute, but first let's talk about the end of another era…

The Era of "Mindless" Web 2.0

In the old school, a business would create a 15, 20, or even a 100 page website, optimize it with the right keywords, and get a #1 listing in the search engines.

That was their best free source of advertising and that's how they got visitors to their site and customers for their business.

As more and more businesses and personal websites started competing for the same keywords, search engines had to give "authority" to sites with more content, say 1,000 unique pages of content. (Ouch!)

So you could either be an authority or be associated with one. If an authority site like ezinearticles.com pointed a link to your capture page, you became "associated" with them and ranked well with Google.

Well just like anything else that involves effort, smart business owners realised that it was way too time consuming to build up thousands of pages of content on their own. And so began the age of "outsourcing" and the birth of web 2.0. The secret to getting infinite content (and more visitors) is to get your sites' current visitors to contribute the content.

 

After all, a business may take a few months to produce a 1,000 page website, but 1,000 visitors each contributing a single page of content could do it in a day.

And that's why you see before you a community like Magnetic Sponsoring where thousands of network marketers post articles, videos, comments and discussions.

More content is produced in the Training Forum where people ask questions while expert peers respond to them.

That's an old and effective concept that pioneers like eBay and Amazon had come up with years ago.

While smart marketers BECAME the authority with 1,000's of pages of content, others just jumped media. And so began the age of "mindless" web 2.0.

Mindless, I call it, because it's a bunch of novice marketers running around from social network to social network, without any kind of strategy, posting advertisements, testimonials, and self-serving reviews. Dirty marketing messages in a SOCIAL medium.

How many of them got rich overnight? None. And that's why it's mindless.

 

 

 

 

 

 

 

 

 

 

 

 

Marketing With Google's Blessings

Like I said earlier, Google doesn't like capture pages any more. It's not capturing leads for your business they have a problem with though.

So what's Google's problem?

Okay, let's say you're marketing using Adwords. Obviously since you're paying for it, you'd like the page your prospect lands on to quickly capture their email address before they get distracted and leave. You'll get around to giving them content later, right?

The problem that Google sees is that your awesome 20% opt-in rate capture page is getting visited by 100 people and 80 of them press back within seconds of arriving on your site.

Google doesn't like that. When a user presses the back button on their browser seconds after clicking a search result, they're automatically giving feedback to Google's bot that they didn't like the page recommended by the search.

To make Google happy, you have to have a website that makes your sites' visitors disappear into the vaccum of cyberspace.

And so we enter the age of the "web 2.0 capture page".

The next article in this series will look at creating "web 2.0 capture pages" that are "Google-friendly" and will send you tons of leads for your network marketing business.

 

Jim Yaghi, the author of "8 Days to MLM Cashflow", specializes in MLM training and uses unique marketing techniques to build insane downlines. This article was originally posted at leadtrafficjam.com.

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Tags: Network Marketing, Magnetic Sponsoring, mlm, network marketing, network marketing strategies, pay per click, web 2.0