New Success Online

How to Use Web 2.0 to Steal Network Marketing Leads from Your Competitors

 

Written by Jim Yaghi
    
Capture pages don't work any more. Adwords is getting expensive. And the days of mindlesss web 2.0 are over. You can't climb to the top by learning one way to market and then expect to be the king of the mountain forever. The internet is changing and Google is here to remind you that there is no Google-Love for the "old school".  Here are some simple techniques to have Google send you your competitor's network marketing leads.

 

The Web 2.0 Capture Page

 

Whether you use paid advertising like pay per click or free advertising on search engines, your WEBSITE needs to be engaging.

Notice I said website, not landing page.

Here are some pointers for creating capture pages that Google will like:

 

• Get a blog on your site and post religiously to it. By having a blog, you easily have a website that you can add content to quickly.

 
Blogs allow user contribution as well and that can quickly turn yours into an [tag]authority site[/tag].

Blogs are also well connected, allowing search engines to easily crawl all the pages of your website.

You can add a mini-capture page as a supernote (a kind of popup). The difference now is that you are required to give helpful information and value up-front and THEN ask for a contact.

This kind of mini-capture page is perfect for article marketing and other SEO-based efforts.

 

• Create a standard capture page for your Google pay per click ads but include your marketing message in video or audio form. Make it autoplay as well.

 

What does this do?

It grabs the attention of your visitor fast, of course. But it also makes them stay at least long enough to hear or view your audio message.

Now Google won't complain about your page because the prospect stayed there for a little while listening or reading. Google assumes the user was happy with the page it recommended to them.

 

• Link from your capture page to your blog to let Google see you have more pages on your site.
  

 

You can easily put the link to your blog right at the foot of your page in a small font. Don't try to change its colour to match that of the background or Google will think you're cheating.

But having the link out of the way makes it less obvious for your user to see it and get distracted by it. At the same time, the search engines will still follow that unobtrusive link and find you have many more pages on your website.

 

• Create one page per Adwords adgroup to boost correlation between your ad and your capture page while showing Google that you have a multi-page site.

 

I actually recommend you use dynamic capture pages if you know how to implement them because they're easier.

Dynamic pages are made up of a single script that generates multiple pages with different content depending on how you call them.

When the capture page closely matches the content of your ad and the keywords you're advertising on, Google will reward you with cheaper cost per click and higher rankings.

Of course, you engage your visitor very quickly when you use the same words they speak and show them exactly what they want. You automatically reduce your "back button push rate" by closely matching what the user wants.

 

• Create interactive pages that keep your visitor moving from one part of your site to the other.

 

I'm talking about anything that gets interaction from your user, a flash quiz, a game, a "test", or something like that.

Having a capture page that allows your user to interact gives you a chance to engage them long enough to keep Google happy.

 

 
For the few smart marketers who understood web 2.0 and its important link to search engines, there were millions of leads and customers, seemingly, overnight.

Here are some tips for marketing your home business with web 2.0:

 

• Create useful or entertaining content that people will want to read, view, or listen to.

 

If you have a useful or entertaining factor, your profile visitors will refer their friends and their own social network to you. As a result, more people are exposed to your marketing.

Your visitors will also view your profile to learn more about you and add you to their network of friends. This shows off your profile to their network who may explore your profile and add you as a friend in their network.

 

• Create your content to build so much curiosity that people want to visit your website.

 

Sometimes it's enough to just put out one really funny video. Anyone who views it will usually want to see more and they'll happily go to your main website to get it, even if they need to opt-in.

Particularly with video, if it's instructional, occasionally it makes sense to cut it off at a critical place and then ask users to visit your website to get the rest. 
 

• Socialize and be an active member of the social network.

 

Don't just submit your own articles to Digg and bookmark only your content with del.icio.us. You can't make friends by being a marketer, you have to be a part of the community.

Digg the articles of others, bookmark other peoples' sites, explore the bookmarks of others, comment on the videos of others (without signing off with your capture page URL!), actively participate in forums, etc.

By being social and participating in discussions you're exposing your profile to an even larger audience of users. People begin to like you or trust you because you are like them, and they will view your content on your profile.

If you check my profile on the Magnetic Sponsoring forum, you'll find I have to date over 400 posts in this forum alone. I hardly use any other form of advertising.
 

• Leverage other social networks to boost your search engine rankings.

 

Don't use mass submission software, it's a waste of time and internet space. Get a proper understanding of the need to have multiple links from different sites going to the same single page.

Use other social networks to point links back to your profile, videos, or articles in other social networks. This will compound the "importance" factor with search engines rather than scatter millions of duplicates of the same content all over the internet.

To learn how to use web 2.0 and search engine traffic to get free network marketing leads quickly, check out the next article in this series.

 

 
Jim Yaghi, the author of "8 Days to MLM Cashflow", specializes in MLM training and uses unique marketing techniques to build insane downlines. This article was originally posted at leadtrafficjam.com.

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