The Network Marketing Opportunity NOT Offered by Mike Dillard in the Coffee House Letter
The Coffee House Letter by Mike Dillard of Magnetic Sponsoring fame is a must read for anyone involved in a network marketing business.
Even though Mike wrote this ground-breaking piece back in 2006, it is still totally relevant in its examination of the challenges faced by people who want to earn a significant income in the mlm network marketing industry today.
The dream of working hard for a few years in MLM, building a huge downline and collecting a large residual income check each month is now extremely difficult to achieve.
This dream has been killed by the internet.
The internet has made it possible for a new network marketing opportunity to appear almost everyday.
And the marketers behind these opportunities can get their message in front of millions of people online lightening-fast.
This has made it nearly impossible to keep new recruits in your downline as they tend to jump to the "next big thing" very quickly. In fact, most people that join your business will be goine in 3 short months without having done a single thing.
A sad situation, isn't it?
This is why Mike Dillard said that trying to build a downline in the age of the internet is like trying to fill a leaking bucket.
An Even Worse Case Scenario
Let's say that you are one of those fortunate individuals who has built a downline and established a very lucrative residual income.
Then one day, one of your leaders decides to jump ship and take his or her entire organization along.
Your residual income will disappear like dust in the wind.
Mike is again right on the money when he said that it is a sobering thought that your livelihood in an MLM network marketing business is completely dependent upon strangers you have never met.
So What is the Solution?
In the Coffee House Letter, Mike Dillard proposed the concept of "Get Paid Today (GPT)" programs as a solution to dwindling downlines and diminishing residual checks.
The GPT concept follows more of a direct sales approach where you earn a significant income up front for any sales made.
This eliminates the need to build a downline, but also means that you have to keep selling to keep earning.
However, getting started with these GPT programs can be very expensive (hence the large commissions).
Is There an Alternative Solution?
Yes there is. It is a concept called Cooperative Marketing.
Cooperative Marketing is a little-known breakthrough business model that’s starting to pick up momentum that’s easily 25 times the power of MLM and network marketing.
==> watch this 10 minute video to discover the true power of cooperative marketing
What is Cooperative Marketing?
This is a business model where the company acquires customers through marketing and advertising and offers individuals the opportunity to purchase these customers and then earn commissions on every purchase that the customer makes for life.
In other words, you can accumulate acquired customers from a cooperative marketing company and buy the lifetime profit-sharing rights to the residual earnings of future purchases by those customers.
And this can even be done on a part-time basis, and with very reduced involvement.
Over time, this type of business can become an income-producing asset:
- Cooperative Marketing Company runs infomercials and acquire customers for you
- No need to rely on bugging your family and friends
- Everyone wins
- Eliminates the headaches of buying leads and prospecting
- Easy business start up
- Easy business management
- Experience a hassle-free monthly cash flow that equals and exceeds your equity, time and skills
- No inventory costs, hassles or headaches
- No employees or cost of employee benefits and taxes
- Your business can exist anywhere as long as you have a phone and internet access
And the best part is, this little-known business model was designed from the inception for people who don't like to sell.
And if you do decide to refer others, there are some really great benefits for that as well, but it’s completely optional.
We believe it comes down to understanding that true and lasting residual income is created one way and one way only: customer acquisition and customer retention, because it's real customers reordering a consumable product or service that makes building long-term residual wealth a possibility.
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October 9th, 2009 at 11:41 pm
Immense Information….I found it very informative and got to know things….the subheadings and sub points made it more simpler…thanks