How to Convert MLM Leads in a Funded Business System
- guest post by Rod Nichols
The whole idea of a funded business system is to generate leads for your network marketing business.
Each person who fills out the contact information on your capture page is a potential lead.
In the following training, you will learn how to contact, qualify, and convert those people.
Those who complete your contact form will fall into three categories:
1. Looking for a network marketing business.
2. Already with a network marketing company, but not happy.
3. Already with a network marketing company and happy.
Categories 1 and 2 are great prospects for your network marketing company right now.
Category 3 may take some time, but odds are that if you do a good job of relationship building, they will join you within a year.
Here are some methods of approaching these people and building relationships.
Phone:
When a person fills out the contact form on your capture page, you will receive it by e-mail. The information includes their name, e-mail address, and phone number.
The best way to begin the lead conversion process is to call them.
When you call, introduce yourself, remind them of the site they visited, and find out if they are already in a network marketing company or not.
If they are, find out if they’re completely happy. If they are not happy with their current company, you’ve got a prospect for your network marketing business. Ask if you can provide information and then do a good job of following up (see below).
Make sure that you take good notes during the phone calls, so that as you follow up, you can show them how much you care, by remembering things about their lives.
People don’t care how much you know, until they know how much you care about them.
Remembering details shows them that you are paying attention and care.
Email:
If you are either not comfortable on the phone or you don’t have the time to do it, you can follow up by e-mail, however you drop the odds of success quite a few percentage points this way.
Emails have a way of disappearing or being filtered and it is much easier to ignore an email than a person on the phone.
So, if you are serious about success in network marketing, you should work through the fear of the telephone or rearrange your schedule so you have dedicated phone time for your business.
However, if you are not ready to do either of those, here are some ideas for creating an email message:
First, keep the message short. Mention the site they visited and then ask if they are looking for a network marketing company or already with one.
Don’t try to sell them on anything in this message. If they don’t respond, email them again.
I email 3 times without response before I move on.
Follow Up:
Ineffective follow up is one of the primary reasons why people don’t succeed in network marketing.
Quite often you will have a prospect who seems interested, so you provide them with some information, but they don’t return your calls or emails, and you assume that they aren’t interested.
In most cases that is a bad assumption, because when you speak with them they may show a high level of interest.
So the key is effective follow up.
Over a third of the people who fill out your contact form will already be with a company, so this step is critical in bringing them into your company sometime in the near future.
You can purchase database software like ACT! or you can develop something in Excel or use the contact management portion of Outlook.
Or you can use a professionally designed system like Oprius, which is my preference. Click HERE for information and a free trial.
However you do it is fine, but make sure you have an effective database in which you can store pertinent information about prospects and then easily find that information at a later date. It’s great if the system also reminds you to follow up.
Once you have a database, the next step is to develop a series of emails that you either manually send or use an autoresponder service like AWeber.
You’ll want to mix some phone calls in with the emails, with the purpose of building relationship.
In your emails and calls you can recommend free (and paid) resources, social networks, articles, blogs, etc.
This will show that you care about the person and not just getting them into your business (even though that is also your intention).
People will join you because they trust and respect you. Also, because you can offer them a marketing system that will help them build a successful business.
If you do a good job with all of this, you’ll add new people to your network marketing business every month.
***Note: If you don't have a funded business proposal system, I highly recommend Magnetic Sponsoring.
Rod Nichols has been involved in the network marketing industry since 1979, as a company founder/owner, distributor, consultant, trainer, coach, and author. More information about Rod, his fees, and other great network marketing resources are available on his website at www.RodNichols.com.
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January 13th, 2010 at 12:35 pm
One of the biggest things to overcome here I feel is the age old reputation that network marketing has, not to the end consumer, to the people become involved in the promotion.
For years now network marketing and anything even closely associated with it (pyramid schemes and the like) have had a bad rep, so many people got their fingers burned that it takes work to overcome these negative vibes, however, there is money to be had and when applied properly in a area which is not over populated the results can be amazing.