How Successful Network Marketers Use Attraction Marketing
Guest Post by Brad Weinman
Are you struggling to build your network marketing business or using outdated strategies that don’t work?
Here's what I'm talking about:
- buying overpriced leads with little or no results
- suffering the rejection of cold calling
- sending out tons of emails, getting no response (and being accused of spamming)
- running newspaper ads and getting ZERO calls
- putting signs on telephone poles (usually illegal)
- holding "dog and pony show" meetings at your home or a hotel
- alienating your family and friends by pitching to them
Sound familiar?
Well, you're not alone.
In fact, several years ago, I was in the same boat you are.
I was frustrated, burned-out, and sick of working for peanuts to build my business.
But guess what?
Almost by accident, I discovered an amazing strategy that enables anyone to attract more leads and prospects to their business, almost effortlessly, even if you’re just a beginner.
This strategy is the exact opposite of the outdated, hair-brained strategies too many marketers and upline trainers still teach.
Think about it. Have you ever wondered WHY, with so many methods of success being taught, the fact remains that over 97% of the people who start their own network marketing, affiliate or direct sales business, FAIL?
The REAL question is… what's missing?
The ‘missing link’ I’m referring to here is the use of personal branding and attraction marketing.
What is attraction marketing?
It’s a revolutionary and timeless approach that focuses on people getting to know, like, and trust you, BEFORE they’re introduced to your opportunity or product.
It’s about becoming the ‘hunted,’ not the hunter.
And this approach makes doing business so much FUN because people are knocking on YOUR door first. And by setting up an internet-based attraction marketing system, you can automate about 90-95% of your business, so you only spend your time talking to ready-to-buy prospects.
Here are some of the key principles that make attraction marketing work so well:
"You" Inc.
Whether you want to believe it or not, YOU are your business, not your company, not your opportunity, or the product you represent.
People buy you before they join your business or purchase your product.
So I ask…
- Are YOU trustworthy?
- Will you provide support after the sale?
- How do I know that what you're saying is for real?
These are all questions that go through your prospect's minds while they decide whether to choose you as their sponsor or buy something from you, or not.
For most people that are using generic 'me too' type online replicated systems, they're probably not building much trust up front, which is the main reason why their bank accounts are always shrinking instead of expanding.
Attraction marketing removes the "I don't think I can trust you" barrier almost instantly, which in turn, brings you one step closer to having someone join your business or buy your product or service.
Positioning
The concept of positioning yourself as an expert is one of the most powerful attraction marketing principles you can use in your business because people always want to do business with people they PERCEIVE as being the best at what they do.
One of the biggest questions I get asked from people promoting business opportunities is, “How do I brand myself on the Internet when I haven’t had any success yet?”
Well, anyone can position themselves as an expert by educating themselves, and by the way, your ‘expertise’ doesn’t have to be based solely on your experiences alone.
Even if you don’t feel like you have enough knowledge about a particular subject, within the next 30 days, you can do some research on it, read some books or listen to training tapes and gain that knowledge to be able to share, which essentially makes you an “expert” on that subject, and very attractive to your prospects.
WIIFM (What's in it for me)
You have to address the "why should I care?" question that comes up in your potential prospect's mind, preferably before they think about it.
When I'm writing an email ad or working on web copy for one of my web sites, I always ask myself "So what?"
If it doesn't pass the “So what” test, I usually take it out. People what to know how they're going to benefit, so keep this clear in your ads.
Give To Get
Let me make this point crystal clear because it’s a BIGGIE:
In order to have long term success (not just an overnight flash in the pan) you must first GIVE before you can expect to receive, not the other way around.
ALL truly successful entrepreneurs understand the fundamental principal of giving to others without expectation.
It's critical to take the dollar sign off your prospect's forehead and start concentrating on SERVING them instead.
It's your attitude towards others and your willingness to help them without expecting anything in return that makes you attractive.
In the next article in this series we will look at how to set up an automated attraction marketing system.
Brad Weinman lives in Southern California and has been a top earner and trainer in the network marketing and direct sales industry for several years. He is a mentor and sponsor of the owner of the NewSuccessOnline blog, Mark McCullagh. They are currently working together building a very successful network marketing business using the Carbon Copy Pro system.
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