8 Great Tips To Create a Blog Post That Gets Attention
The single most important aspect of blogging is to create posts that capture your readers' attention.
How often have you clicked on a link and found yourself looking at a post that looked like a single run-on sentence?
Did you actually read that post? I bet you didn't.
Here are 8 useful tips to create content that get attention:
1. Research keywords and use them properly.
Identify and use the most popular keyword phrases in your niche.
Use the keyword phrase you are targeting in your headline and in the first sentence. Throughout the rest of the post write naturally by avoiding repetition and use variations of the targeted keyword.
2. Use attention-grabbing headlines.
The headline is the most important part of your post.
Create a swipe file of headlines that catch your eye and use them as examples.
Check out this post on "How To Write Killer Headlines".
Your headline should appeal to the emotions of your reader, which leads us to the next point:
3. Know your reader.
Eben Pagan summed this up beautifully by saying to try to imagine your reader sitting at home alone at their computer:
- What is this person thinking about?
- What are their fears, frustrations, and needs?
- What solutions can you offer them?
Think about the conversation that is already going on in that persons' mind, and enter into it by:
4. Writing to your reader one-on-one.
Use a conversational style as if the person were sitting next to you.
Or, write in a similar style as you would in an email to a friend when providing advice or making a recommendation.
5. Be brief and to the point.
Most people read posts by quickly scanning so it is important to cut all unnecessary words and be clear and concise.
Proofread your posts and always look for the most direct way of making a point.
6. Format your posts to make them easy to read.
- use short sentences and paragraphs
- use bullet points and numbered lists
- bold important points
- break up the text with graphics
7. Edit for grammar and spelling.
Nothing will hurt your credibility more than spelling mistakes and bad grammar.
The impression that people get of you as a person is through your writing.
8. Provide useful links in your posts.
This will add to your credibility and authority in your niche.
It will also serve to build your network as the sites you link to will return the favour.
The bottom line is that having your posts read is the whole purpose of blogging.
I hope that you find these tips helpful and I invite you to share any tips that you have found effective.
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