The Cost of Pay Per Click Vs. Building Authority Sites
Let's compare the costs involved with two popular internet marketing strategies, pay per click (PPC) and authority site building.
For the purposes of this discussion, building authority sites will be defined as an authority blog that ranks well in the search engines and provides useful and informed content.
As you can see from the outset, we are comparing the difference between using paid advertising to achieve a top spot in Google Adwords versus using authority blogging to obtain top results in the organic search engine results.
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