New Success Online » Article Marketing

5 Key Ways to Use Keywords When Creating Content for the Web

Mark McCullagh — Tue, 15 Sep 2009 09:24:21 +0000

Article marketing and writing blog posts is a keyword-driven practice.

To be effective at creating content for the web, you need to not only know what keywords to target, but also how to use them in your articles.

When you write an article, or a blog post, you need a strategy to make sure that you can get the maximum benefit in terms of search engine rankings and visitor traffic.

Here are 5 key steps to reap the benefits of SEO and maximize your visitor traffic:

1. Choose Your Main Keyword

You may pick your main keyword for various reasons: search volume, a product name, what you think is a buying keyword, and so on. The important point is to choose a primary keyword that your article will be optimized for.

2. Use Synonyms for Your Main Keyword

Do not overuse your target keyword. This is a mistake made by many article marketers. Instead, come up with some synonyms for your primary keyword and use these throughout your article.

For example, your article may be about weight loss, so you could also use the terms lose weight, fat loss, burn fat, and so on. This will also make your articles easier to read. After all, you want your articles to be human friendly, not just search engine friendly!

3. Include Your Primary Keyword In Your Title

It may even be more effective if you include your primary keyword closer to the beginning of the title of your article.

4. Include Your Main Keyword In Your First Paragraph

This is extremely important for search engine optimization. Make sure that your primary keyword appears as close to the beginning of the first paragraph as possible. It is also a great idea to include one synonym of your target keyword in the first paragraph.

5. Include Your Target Keyword in the Middle and the Bottom

This will ensure that your main keyword has a good degree of prominence. Search engines often pick up the last sentence of a piece of content. It is important to take that extra bit of time when writing articles to optimize for your primary keyword. Why not try to get the most bang for your buck?

Follow these 5 steps and you are well on your way to producing fresh content that will maximize both search engine ranking and visitor traffic.

I hope this article marketing strategy will help you and serve as a handy checklist for you to use when writing content for the web.

5 Key Ways to Use Keywords When Creating Content for the Web

7 Keys to Write Articles That Rock

Mark McCullagh — Fri, 04 Sep 2009 00:32:03 +0000

Do you want to be an article marketing rock star? Read on…

Have you ever been to a rock concert and the band was just going through the motions?

How did this make you feel? Bored? You bet.

And did you run out after the show and buy their CD and t-shirt? I doubt it.

What about being at a concert where the band rocked? I bet you felt excited and became a big fan as well.

What does this have to do with article marketing? A lot. Writing boring articles will not get you very far.

However, writing articles that rock will gain you exposure, fans, and make it more likely that people will buy what you are selling.

Here are 7 keys to make your articles rock:

1. Pick a Topic That Rocks

You need to know the current hot buttons of your target market. If you do not, do some research. Visit forums and see what the current hot topics are and what questions people are asking.

You can also visit article directories to discover what is currently being written about almost anything.

2. Create a Rocking Headline

Your headline is the single most important part of your article. You want to use a headline that draws readers like a magnet and entices them to read your article.

Here is a fantastic resource on "How to Write Magnetic Headlines".

3. The AIDA Principle Rocks

AIDA = Attention Interest Desire Action

This formula is not new but it works. Big time.

You grab your readers attention with an enticing headline and then, and this is absolutely critical, you keep them reading with an opening paragraph that rocks.

How do you do this?

Tell your readers right up front that reading your article is going to answer a specific question, solve a problem, or alleviate a fear. And you know what these questions, fears, and problems are because you have done your research.

A great tip is to use short sentences and paragraphs in your article as well. This will make your content much easier to read, keeping in my mind that most people online skim content as opposed to reading it word for word.

4. Use Sub-Headings: They Rock

Dividing your article into a few sections with relevant (and keyword oriented) sub-headings will not only make your article easier to read as I mentioned above, but it makes articles much easier to write as well.

Next time you are having trouble writing an article, try dividing your topic up into 3 to 5 sub-headings and tackle one section at a time. Very cool.

5. Write a Rocking Resource Box

The resource box is your big opportunity to get readers to perform the action you want.

Make it compelling. Make it flow from the article. Make your reader anxious to get your free report, free download, or opt-in to your ezine.

Look at the resource boxes of some of the successful article marketers and you will get a great idea of how to write one that rocks.

6. Proofreading Rocks

Spelling mistakes and bad grammar are unprofessional and will leave a bad impression on your reader. And this is exactly what you do NOT want!

You want to earn the trust of your readers. Remember, your article, the words you write, represent you.

7. Rock Your Article Out To the World

Submit your article to directories. Develop a list of ezines in your niche and submit it to them.

The bottom line, be a rocking promoter for your material.

Now you have an action plan to write articles that rock.

And if you are looking for some fresh content, be sure to check out this free software and report from article marketing maven Jason Potash here: Need Fresh Content? Get This Free Software and Report

7 Keys to Write Articles That Rock

Need Fresh Content? Get This Free Software & Report

Mark McCullagh — Sun, 16 Aug 2009 00:43:19 +0000

If you are involved in internet marketing, you NEED good, fresh content.

Whether you are blogging, article marketing, building niche sites, affiliate marketing, SEO, review sites, squeeze pages, etc., you require quality, relevant content to rank in the search engines.

And getting that great content can be very time-consuming and expensive.

The good news is that Jason Potash is currently offering 2 excellent and FREE products that make this process faster, easier, and less expensive.

Jason has been one of the top article marketers for many years and he continues to produce software and services that make life a lot easier for other article marketers and content producers.

Free Software: Article Assistant

You can have content ready for publishing within minutes after you download this free software.

2,483 people already paid $297 to access this.

==> Click here to Download Article Assistant for Free

Free Report: Ghostwriters Suck!

If you outsource your content, use freelancers or ghostwriters, you NEED to read this free report.

In it you'll discover a proven process for finding great AND affordable ghostwriters.

You may also be shocked to find out that Elance is the WORST place on earth to find good ghostwriters.

To find out why, download the free report here.

This report won't cost you a dime, but could easily save you from getting scammed out of hundreds of dollars by using the wrong person for the job.

Need Fresh Content? Get This Free Software & Report

[Video] Key Article Marketing Tips for 2007 and Beyond

Mark McCullagh — Sun, 18 Nov 2007 17:12:24 +0000

Content Creation Strategies for Article Marketing and Blogging

There is a link to a video of a power-point presentation by article marketing expert Jason Potash below.

Here are 3 good reasons to watch this video:

it outlines changes that you can make to your approach to content creation that will help your business now

the knowledge is based on feedback and testing from Jason's own team and his customer base of over 4,000 people, most of whom focus on publishing quality content to drive their marketing

it is NOT a pre-sell or soft-sell; there are no affiliate links, just great content

The presentation is called Content Evolution and you can watch it here.

Some key points from Jason include:

on page SEO is again very relevant

using ghostwriters may not be your best strategy

you really need to understand your niche, speak their language, and know what is their current "hot" topic

duplicate content is to be avoided

if you're using PLR articles, you need to modify it

focus more on quality links as opposed to quantity

a simple strategy to create 27 unique articles from 1 piece of content

Thanks to Jason for providing some valuable "take-aways" that you can immediately apply to your business to get better results.

Jason Potash is the creator of a premier [tag]article submission software[/tag] application called Article Announcer.

You can read a review of Article Announcer here and watch a video regarding some very cool updates to Article Announcer here.

Jason is also the creator of Content Composer, a high-end content creation tool that helps you produce quality content faster and easier while avoiding duplicate content.

[Video] Key Article Marketing Tips for 2007 and Beyond

The Best Article Submission Software Just Got Better

Mark McCullagh — Sat, 10 Nov 2007 02:26:32 +0000

If you're using article marketing to drive traffic to your sites and get those quality backlinks for SEO, then the upgrades to what I think is the best article submission software should be of interest to you.

The software I'm referring to is Jason Potash's Article Announcer which just got upgraded to version 3.0.

For a detailed review of this product, go here.

There are 2 major components of the upgrade.

The first is an advanced "Article Submission Report" function that allows you to track all of the articles you have submitted.

The second is one that I find really exciting. It involves a feature called "Article Partner Finder" that allows you to find high ranking websites and blogs for the keywords you are optimizing your articles for.

Here's the exciting part: you can then submit to these high PR sites directly.

Why is this such a great feature?

Find out by watching this very informative video from Jason Potash.

Pay attention to how the "Article Partner Finder" will help you to optimize your article marketing strategy.

The "Article Submission Report" function will log the where, when, and what you have submitted and is a great tool for organization.

If you write and submit a lot of articles, this will definitely make your life easier.

The "Article Partner Finder" will allow you to submit directly to high ranking ezines and blogs. All you have to do is enter a keyword and the software will provide you with the top sites for Google, Yahoo, and MSN for that particular keyword.

It will also provide you with the email address to contact them.

The benefits of "Article Partner Finder" are numerous:

you cut out the "middle man" (the directories) and go straight to the source

often your article can get "lost" among the thousands of articles in a directory

quality versus quantity: it is much more advantageous to have your article posted on a site geared to your niche that also has tons of readers interested in that niche

it allows you to develop a relationship with webmasters and ezine publishers in your niche

these same webmasters and ezine publishers need [tag]quality content[/tag], love your articles and want you to keep submitting articles to them

the Article Announcer software allows you to send custom emails to these individuals to be professional (and avoid spam)

Perhaps the most important point regarding the "Article Partner Finder", is that nobody is doing this.

Every article marketer focuses on submitting to the directories. This feature provides you with the opportunity to set yourself apart from the crowd, do something different, and create win-win relationships with partners in online marketing.

This fits in with Jason Potash's philosophy regarding Article Announcer. It's all about taking a long-term approach and providing quality content. This will establish your credibility and your marketing results will skyrocket!

The Best Article Submission Software Just Got Better

Optimize Your Article Marketing With Article Announcer

Mark McCullagh — Thu, 25 Oct 2007 18:14:16 +0000

Article marketing is a very effective internet marketing strategy because it allows you to accomplish a number of goals:

brand your name and build credibility
get quality back links to your sites for SEO
drive very targeted traffic to your sites
build your subscriber lists

What you need to consider is this:

submitting articles to directories and ezines can be quite time consuming
how to optimize your articles from a marketing standpoint

Article Announcer is an article submission software application that not only drastically reduces the time it takes to submit articles but also includes a complete article marketing course.

As an article submission tool, Article Announcer is not totally automated. There are some fields that need to be filled and as such it is not a "push-button" solution.

Actually, this is a good thing. Article Announcer gives you complete control over the submission process and prevents you from being labeled a "spammer" by blasting out articles to hundreds of sites.

And after all, the point of article marketing is not to blast your submissions to directories and ezines that no one ever sees, it is to provide high quality content that readers will find useful and will get picked up by sites that have authority with the search engines.

This will help to accomplish the goals of article marketing as discussed above.

This is why the training provided in the Article Announcer package is so beneficial.

This top-notch training from Jason Potash and John Reese will help you to:

learn how to optimize your article marketing efforts
learn how to pick topics, write headlines, use keywords, and resource boxes
quickly provide great content that will attract attention
choose ghostwriters to outsource your writing
learn little "tricks of the trade" to maximize your profits
and much, much more

Article Announcer is a physical product that gets delivered to your door and contains:

4 Audio CDs and CD ROM video tutorials
a step-by-step user guide
2 workbooks including an article swipe file, cheat sheets, and a resource guide
a toolbox loaded with cool stuff like a spam checker, article formatter, keyword density analyzer, article tracker, link redirect creator, and a "Google page rank booster"

The training is very easy to follow.

The software does involve a bit of a learning curve but the guides and tutorials are well done and the support staff is very responsive.

After the first couple of submissions, it becomes very easy to use.

The ability to add or delete directories and ezines is also a great feature because it allows you to customize the tool to meet your own needs.

If you are already comfortable writing and submitting articles and are seeing good results, this product probably isn't for you.

However, if you quickly want to increase your skills as an article marketer, save time submitting articles, and reap the benefits of increased traffic, SEO, and sales, you should take a serious look at this software.

Optimize Your Article Marketing With Article Announcer

Write Articles You Can Be Proud Of

Mark McCullagh — Sat, 15 Sep 2007 01:45:37 +0000

Writing articles is an excellent way to get traffic.

When adding content to your site or submitting an article to directories, it is important to realize that quality content counts!

It is a bad idea to try to cut corners and just throw some content up on your site with the hope of tricking the search engines and making a quick buck.

It is much better to take the time to learn what makes up a good article and how to create content that is useful to readers and optimized for the search engines.

With article marketing DO NOT:

Just put up a page loaded with keywords and/or affiliate links

Doing this will probably result in:

Getting blacklisted in the search engines
Not having your content distributed in the directories
Not developing a reputation or credibility in your niche
Not attracting JV partners
Not developing relationships with webmasters who like your content

By creating quality content you create the opposite situation as outlined above. Your content should be useful to the reader and offer solutions.

Here are 4 ways in which to provide high quality content:

Entertain the reader – make it enjoyable
Help solve their problems related to the particular niche
Answer FAQ’s for that niche (or even infrequently asked questions)
Ease the fears and pains associated with the niche

Try your best to provide content that is fresh, focused on current trends in your market niche and is useful and insightful.

It will get read, published, passed around, and talked about.

This will give your internet marketing business a huge boost.

Write Articles You Can Be Proud Of

7 Reasons To Use Article Marketing

Mark McCullagh — Thu, 13 Sep 2007 01:32:23 +0000

Article Marketing is a fast and easy way to deliver targeted traffic to your website and increase both your link popularity and search engine rankings.

Here are 7 reasons why you should use articles for website promotion:

The internet is still all about content!

People search the internet for information on everything. Ezine and newsletter publishers and other webmasters are constantly looking for new, fresh, and informative content.

Writing a good article builds credibility.

If you are selling a product, either your own product or as an affiliate, explaining the benefits of the product in an article will help a potential buyer feel comfortable with you which will increase this sales.

This is why it is so important to stay focused on trying to help people by solving their problems as opposed to trying to sell them something.

You can easily get articles written for you.

Many marketers do not get involved with article marketing because they feel that they cannot write or do not have the time, etc. The good news is that for a very reasonable price you can get articles written for you by going to ELance or RentACoder.

Quality content can end up with tons of circulation.

An article that really grabs someone’s attention or teaches them something important can end up on tons of websites and directories, increasing your exposure and traffic.

Article marketing will increase your search engine rankings.

Articles that use keywords and a theme that match your website and link back to your website will help to achieve higher search engine rankings for the keywords you are optimizing for.

A well-written resource box can increase your traffic.

The resource box at the end of your article is your chance to get the reader to click-through to your website or opt-in to your list and so on. Stay tuned to this blog for tips on how to craft a killer resource box.

There is plenty of excellent Article Marketing Training available.

You can easily learn everything you need regarding how to write articles from both a marketing and an SEO point of view.

The course that I personally recommend is Article Announcer by Jason Potash because it covers everything you need to know about creating traffic through article marketing in a clear, no-nonsense approach.

It comes with an easy-to-use software package that automatically uploads and submits your articles to directories that saves an absolute ton of time.

It’s what I use and I love it.

As an internet marketing strategy, writing and submitting articles is a low cost and very effective way to get traffic.

7 Reasons To Use Article Marketing

New Success Online » Article Marketing

5 Key Ways to Use Keywords When Creating Content for the Web

Related Posts

7 Keys to Write Articles That Rock

Related Posts

Need Fresh Content? Get This Free Software & Report

Related Posts

[Video] Key Article Marketing Tips for 2007 and Beyond

Related Posts

The Best Article Submission Software Just Got Better

Related Posts

Optimize Your Article Marketing With Article Announcer

Related Posts

Write Articles You Can Be Proud Of

Related Posts

7 Reasons To Use Article Marketing

Related Posts